March EHS
Winter FR Gear
59% Are newly aware

22% Solve a design problem and/or

provided ideas for doing their job better

8% Reported action / visited web site / requested info

April OHS
Memphis Ninja BNF
91% Make the ad-brand connection, Like the ad, Have more favorable opinion, or Are newly aware

66% Report one or more buying actions

July OHS
Memphis Ninja BNF
90% Make the ad-brand connection, Like the ad, Have more favorable opinion, or Are newly aware

63% Report one or more buying actions

August EHS
Winter FR Gear
Top Scoring Ad this Issue

75% Are newly aware

22% Solve a design problem and/or

provided ideas for doing their job better

8% Reported action / visited web site / requested info

October OHS
BackDraft with Max3/Max6
91% Make the ad-brand connection, Like the ad, Have more favorable opinion, or Are newly aware

49% Report one or more buying actions